Professional Copywriting and Content Strategy Services

Content Writing

Wise on Words is expert in taking your message and turning it into content that really speaks to your audience.

When content creators set out to create content, they don’t have to limit themselves to just one goal. WISE ON WORDS knows that some of the best content is produced for the purpose of achieving more than one goal.

An elearning module for example, can be informative, entertaining, educational, and engaging all at once.

A webpage biography of a company’s founder can teach and inspire while it also tells a great story about overcoming life’s adversities and challenges.

Educational content can certainly be entertaining, informational, inspiring, and engaging.

Educational Email Courses

Educational Email Courses are a series of informative emails that provide valuable knowledge to customers over a set period of time. These courses are designed to educate your audience about a specific topic related to your industry or the products/services you offer.

And they're highly underrated as lead generators so you don't want to miss out on this opportunity. They have the highest opt-in rate of any email offer - up to 70% compared to the 1-10% that is typically received from websites average email opt-in offer.

Dennis can provide the engaging content for your company to generate almost triple the engagement.

An eLearning or electronic learning course, is a learning or training course that is delivered through electronic devices such as computers, tablets, and even phones that are connected to the internet. An eLearning module is a unit of study that can be delivered individually or in conjunction with other modules to form a course. Elearning can be a powerful method of delivery for your educational content as it is self-paced and it can contain engaging written content, audio, video, and other visual elements.

The development of eLearning content is a process of creating content in a digital form that lives in a digital space that your learners can access through digital means. But crucially important that you select an educational content writer such as WISE ON WORDS, which has the educational experience and the knack for creativity to help you create engaging, well-written, and easy-to-understand content.

Ebook writing is the creation of an ebook, which is short for “electronic book.” An ebook is a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones. Ebooks can be valuable marketing assets you can use as they contain multiple digital “pages” that deliver information to readers.

Technical manuals are typically “how-to guides” aimed at helping users to understand the technical aspects of a product. You can use different types of technical manuals to explain your company’s policies, how to do certain things, or how to set up and maintain certain products.

Technical writing is a term that covers all the written documentation of complex technical processes. It can include reports, executive summary statements, and briefs. Many businesses don’t realise that the format for technical doesn’t have be restricted to lengthy user manuals. Technical information can be distilled and presented unambiguously. WISE ON WORDS can provide this in the form of technical reports, emails, policy, briefs, and press releases.

Website Copy is the content that appears on pages of your website such as a homepage, landing page, about page, or FAQ. Copy on your website should explain your brand, sell your product or service and lead readers throughout your site. From a marketing standpoint, good website copy is content writing that has been optimized for search engines.

Website Content Writing is a broad term for any type of writing that appears on your website. There several types of content writing that can generally be found on a website:

  • Blogs: Blog posts are usually fairly short – around 750 words – and are designed to inform, entertain, and delight your readers.
  • Case Studies: You can use case studies to illustrate your value proposition by writing about how your product or service helped a customer or client. Case studies are specific to a brand and should provide in-depth details or data around results.
  • Checklists: Checklists are fantastic pieces of lead generation content, content aimed at attracting potential new clients. Your checklist templates should offer concise, actionable steps for your readers. If the content in your checklist is downloadable, you should also ensure your branding is present on the piece.
  • Ebooks: Ebooks are another type of lead generation content and are usually packaged in PDF format. Ebooks are your opportunity to provide thought leadership on a given topic.
  • White Papers: These are shorter than ebooks and provide content focused on one specific topic or problem and offer solutions or data to solve the issue. White papers are another excellent tactic to generate leads.

Blog posts are regularly-updated web pages on your website that can be used to various topics related to your business and the products or services you deliver. Blog posts can allow you to rank on search engines for a variety of keywords.

Social media copy is the written content that you see on social media sites like LinkedIn, Facebook, and Twitter. It’s a a great way to share your business news and to stay connected with your customers.

A business profile is an introduction that provides vital information about your company to readers. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems. You can answer all these questions on your profile.

A video tutorial script contains the dialogue, plans, and action for a video you are using to teach people how to do things. The script is a vital tool that gives you and your creative team cues and reminders the goal, timeline, and results you want for your video. Videos can be very powerful marketing and teaching tools.

A product review typically involves an expert giving an opinion about a product or comparing various similar products.YouTube is a very effective medium for these sorts of reviews and for your eCommerce product explainers, marketing, branding, and sales.

A podcast is a series of spoken word, audio episodes, which focuses on a particular topic or theme, like business or hobbies. Podcasts are a great way to grow your business because they allow you to build trust with your customers by sharing your expertise and knowledge.

Much like the script of a tutorial video, a podcast script contains the dialogue, plans, and action for your podcast. Writing a podcast script is a key way to ensure that your audio is clear, tight, and valuable for your listeners. You don’t have to write out every word you intend to say, but it’s important to have notes for each episode so you keep on track.